Kingdom Business with Lukhanyo Dyosopu
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Episode Overview:
In this powerful conversation, host Carlett sits down with entrepreneur Lukhanyo Dyosopu, CEO of Out of Home Marketplace, for an inspiring discussion about building businesses that serve God's kingdom while navigating the challenges of the modern marketplace.
Guest Profile:
Lukhanyo Dyosopu hails from Port Elizabeth in the Eastern Cape and studied in Cape Town before establishing himself in Johannesburg's business landscape. As a software engineer turned entrepreneur, he founded Out of Home Marketplace - a digital platform that revolutionizes the billboard advertising industry by connecting suppliers with buyers, essentially "Uberizing" the out-of-home advertising space.
Key Themes Discussed:
Faith-Centered Entrepreneurship:
Lukhanyo emphasizes that every business venture should point to Jesus, viewing entrepreneurship as a tool for God to work through. He believes Christians must be "fishermen of men" in business spaces, securing territories where God can operate through their conduct and integrity.
The Entrepreneurial Journey:
Drawing powerful parallels to the biblical story of Leah, Lukhanyo outlines the entrepreneurial journey through her four sons: Simeon (hoping to be seen), Reuben (hoping to be heard), Levi (seeking commitment from clients), and finally Judah (praising God for breakthrough). This framework resonates with every business owner's experience of seeking recognition, audience, loyal customers, and ultimate success.
Valley Moments and Provision:
Both host and guest share profound insights about navigating business "valleys" - those challenging periods where everything seems uncertain. They reference Psalm 23, highlighting that even in the valley, God prepares a table of provision for those who trust Him.
Marketplace Ministry:
The conversation explores how Christians can witness effectively in corporate environments where overt evangelism isn't always possible. Lukhanyo advocates for letting one's conduct, integrity, and consistency speak volumes, particularly when competitors attempt sabotage or when facing ethical dilemmas like corruption.
Supporting SMMEs (Small, Medium, Micro Enterprises):
Lukhanyo's platform currently hosts 66 SMMEs with over 4,000 advertising spaces nationwide, making it one of South Africa's largest advertising networks. He passionately argues for supporting small businesses, noting they offer agility, competitive pricing, and personalized service that large corporations often lack.
Personal Struggles and Breakthrough:
The entrepreneur transparently shares his journey from corporate salary to entrepreneurial uncertainty, including selling fruit and vegetables during COVID-19 lockdown to survive. His story demonstrates the sacrifices required when following God's calling in business.
Industry Impact:
Out of Home Marketplace addresses systemic issues in South Africa's advertising industry, including relationship-based gatekeeping and corruption. By creating a digital platform, Lukhanyo provides market access to suppliers who previously couldn't compete due to geographic or relational barriers.
Practical Wisdom:
Key takeaways include the importance of commitment, timing in worship and celebration, understanding that breakthrough often comes after the deepest valleys, and recognizing that God opens doors that weren't previously visible.
Network and Mentorship:
Throughout his journey, Lukhanyo encountered key industry figures who provided guidance, letters of intent, and ultimately partnerships. He emphasizes how God strategically places people in our paths for divine connections.
Station Integration:
The episode concludes with Lukhanyo recording a station ID, reinforcing JustGospel's mission as "the station of good news and great tunes."
Target Audience:
This episode particularly resonates with Christian entrepreneurs, business professionals seeking to integrate faith with work, and anyone navigating the challenges of building something meaningful while maintaining b
In this powerful conversation, host Carlett sits down with entrepreneur Lukhanyo Dyosopu, CEO of Out of Home Marketplace, for an inspiring discussion about building businesses that serve God's kingdom while navigating the challenges of the modern marketplace.
Guest Profile:
Lukhanyo Dyosopu hails from Port Elizabeth in the Eastern Cape and studied in Cape Town before establishing himself in Johannesburg's business landscape. As a software engineer turned entrepreneur, he founded Out of Home Marketplace - a digital platform that revolutionizes the billboard advertising industry by connecting suppliers with buyers, essentially "Uberizing" the out-of-home advertising space.
Key Themes Discussed:
Faith-Centered Entrepreneurship:
Lukhanyo emphasizes that every business venture should point to Jesus, viewing entrepreneurship as a tool for God to work through. He believes Christians must be "fishermen of men" in business spaces, securing territories where God can operate through their conduct and integrity.
The Entrepreneurial Journey:
Drawing powerful parallels to the biblical story of Leah, Lukhanyo outlines the entrepreneurial journey through her four sons: Simeon (hoping to be seen), Reuben (hoping to be heard), Levi (seeking commitment from clients), and finally Judah (praising God for breakthrough). This framework resonates with every business owner's experience of seeking recognition, audience, loyal customers, and ultimate success.
Valley Moments and Provision:
Both host and guest share profound insights about navigating business "valleys" - those challenging periods where everything seems uncertain. They reference Psalm 23, highlighting that even in the valley, God prepares a table of provision for those who trust Him.
Marketplace Ministry:
The conversation explores how Christians can witness effectively in corporate environments where overt evangelism isn't always possible. Lukhanyo advocates for letting one's conduct, integrity, and consistency speak volumes, particularly when competitors attempt sabotage or when facing ethical dilemmas like corruption.
Supporting SMMEs (Small, Medium, Micro Enterprises):
Lukhanyo's platform currently hosts 66 SMMEs with over 4,000 advertising spaces nationwide, making it one of South Africa's largest advertising networks. He passionately argues for supporting small businesses, noting they offer agility, competitive pricing, and personalized service that large corporations often lack.
Personal Struggles and Breakthrough:
The entrepreneur transparently shares his journey from corporate salary to entrepreneurial uncertainty, including selling fruit and vegetables during COVID-19 lockdown to survive. His story demonstrates the sacrifices required when following God's calling in business.
Industry Impact:
Out of Home Marketplace addresses systemic issues in South Africa's advertising industry, including relationship-based gatekeeping and corruption. By creating a digital platform, Lukhanyo provides market access to suppliers who previously couldn't compete due to geographic or relational barriers.
Practical Wisdom:
Key takeaways include the importance of commitment, timing in worship and celebration, understanding that breakthrough often comes after the deepest valleys, and recognizing that God opens doors that weren't previously visible.
Network and Mentorship:
Throughout his journey, Lukhanyo encountered key industry figures who provided guidance, letters of intent, and ultimately partnerships. He emphasizes how God strategically places people in our paths for divine connections.
Station Integration:
The episode concludes with Lukhanyo recording a station ID, reinforcing JustGospel's mission as "the station of good news and great tunes."
Target Audience:
This episode particularly resonates with Christian entrepreneurs, business professionals seeking to integrate faith with work, and anyone navigating the challenges of building something meaningful while maintaining b
