Pivot Point: Preteesh Sewraj, Ceo Of The Loeries Awards
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Leading business innovator Preetesh Sewraj takes over the reins of the Loeries, Africa and the Middle East’s largest brand communication awards. The Loeries Board has appointed Preetesh Sewraj as its new CEO from 1 April, after Andrew Human, who served as CEO for 15 years, stepped down in 2019.
An experienced business leader and innovator, Sewraj has worked with major brands including Unilever, Samsung, Nedbank and Vodacom. He successfully launched Product of the Year in South Africa, the world's largest consumer-voted award for product innovation. Since its launch in 2008, it has helped millions of consumers identify great innovation that adds value to their lives.
Sewraj sees his role as “leading the Loeries in its mission to unearth and share great examples of creativity and innovation, as well as ensure deeper engagement with organisations across the region that are aligned to supporting this goal.”
An experienced business leader and innovator, Sewraj has worked with major brands including Unilever, Samsung, Nedbank and Vodacom. He successfully launched Product of the Year in South Africa, the world's largest consumer-voted award for product innovation. Since its launch in 2008, it has helped millions of consumers identify great innovation that adds value to their lives.
Sewraj sees his role as “leading the Loeries in its mission to unearth and share great examples of creativity and innovation, as well as ensure deeper engagement with organisations across the region that are aligned to supporting this goal.”
