MEDALANE HAPPA CEO AT BASA
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Over the last 21 years of business and arts partnerships, BASA has collected valuable research drawn from different initiatives, including BASA’s ArtsTrack Research, BASA Supporting Grants, BASA Awards, and other arts-based initiatives, which is being put to productive use as we move forward into the next decade. This research provides crucial insights into best practice, shifts and trends, and return on investment, and is being used to inform the next generation of arts business partnerships – once again underlining BASA’s value to the government, business and the arts sector in the new decade.
In particular, BASA supports our members on a consultancy basis, using our research and broader partnerships to provide a diversity of businesses with arts-based intelligence and arts-based initiatives as a way of significantly supporting their strategic goals. BASA additionally uses our research learnings for advocacy, to create opportunities, and to connect the public sector, private sector and the arts sector (or third sector) – both in South Africa and across our borders.
In particular, BASA supports our members on a consultancy basis, using our research and broader partnerships to provide a diversity of businesses with arts-based intelligence and arts-based initiatives as a way of significantly supporting their strategic goals. BASA additionally uses our research learnings for advocacy, to create opportunities, and to connect the public sector, private sector and the arts sector (or third sector) – both in South Africa and across our borders.
