GROOVIN NCHABELENG, AWARD-WINNING SOUTH AFRICAN ADVERTISING AND MARKETING GURU

A new survey by the international retail research agency Nielsen found that South African shoppers are "obsessed" with discounts, and that this is starting to hurt shops and producers. Some 30% of all fast-moving consumer products sold in South Africa last year were for discounted prices, as part of a sale or promotion. This is three percentage points higher than in the previous year, and one of the highest rates in the world, according to the research agency Nielsen. South African households are under severe strain due to rocketing fuel and electricity prices, as well as higher taxes. A survey by Nielsen shows that 75% of South Africans now know the prices of the grocery items they buy and notice changes in price, from 69% in 2017.