Kaya 959 Inside Your Business

The Cost Of Coping: What Business Gets Wrong About Townships

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Township consumers aren't simply chasing lower prices. According to the latest Township CX Report, they're managing a daily "cost of coping" shaped by service delivery failures, affordability pressures and digital access challenges. Mongezi Mtati explains what business leaders, entrepreneurs and innovators need to understand to build products and brands that genuinely matter
30 Sep English South Africa Business

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