News24 The Odds in Our Favour

How SA’s artists add R270bn to the GDP, with Shado Twala

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South Africa’s creative economy contributes around R271 billion to GDP and supports more than 1.4 million jobs, yet too many artists still struggle to turn their talent into sustainable businesses. As chairperson of the Craft and Design Institute, Shado Twala is helping creatives access markets, develop business skills, and protect their intellectual property, proving that creativity isn’t simply culture. It’s an economic opportunity. This is a conversation about why investing in artists and creatives means investing in jobs, innovation and South Africa’s economic future. This episode is proudly brought to you by Old Mutual Wealth – helping clients grow, protect, and preserve what matters most with investment strategies designed to support your legacy. Comment below. The full edition drops every Friday at 07:00 on all of your favourite streaming platforms. The show is produced by An Wentzel and quality-checked by News24's editors.
13 Aug English South Africa News · Society & Culture

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