Women Behind the Wheel: How SA’s Used‑Car Market Is Changing

Women now make 39% of financed vehicle purchases in South Africa — and they’re demanding a car‑buying experience built on trust, transparency and convenience. Sam Ghisleni, Head of Marketing at Weelee, explains how women are reshaping the used‑car market, why digital convenience must be paired with human reassurance, and how mobility unlocks economic participation. A Women’s Month conversation on buying power, behaviour and the future of automotive retail.