#8 S2-08. Reputation Dividend
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Reputation is one of the few business assets that can't be bought. It has to be earned.
In this episode of Echoes & Influence, your hosts Jo and Franki explore the idea of the reputation dividend: the competitive advantage organisations gain when trust is built consistently over time. They unpack the difference between reputation and public relations, why actions matter more than messaging and how trust influences everything from customer loyalty and talent attraction to resilience during a crisis.
Drawing on research including the Edelman Trust Barometer and established corporate reputation frameworks, Jo and Franki examine how organisations build credibility through values, leadership and behaviour rather than marketing alone. They also discuss why reputation should be viewed as a strategic business asset, not simply a communications function.
Whether you lead a business, manage a brand or work in communications, this episode offers a practical look at why reputation is one of the most valuable forms of capital an organisation can build, and why trust is increasingly becoming a measurable competitive advantage.
In this episode of Echoes & Influence, your hosts Jo and Franki explore the idea of the reputation dividend: the competitive advantage organisations gain when trust is built consistently over time. They unpack the difference between reputation and public relations, why actions matter more than messaging and how trust influences everything from customer loyalty and talent attraction to resilience during a crisis.
Drawing on research including the Edelman Trust Barometer and established corporate reputation frameworks, Jo and Franki examine how organisations build credibility through values, leadership and behaviour rather than marketing alone. They also discuss why reputation should be viewed as a strategic business asset, not simply a communications function.
Whether you lead a business, manage a brand or work in communications, this episode offers a practical look at why reputation is one of the most valuable forms of capital an organisation can build, and why trust is increasingly becoming a measurable competitive advantage.
