Kaya 959 Kaya Biz

Meet the Kaya Youth: Ambitious, Connected and Climbing the Wealth Ladder

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BrandMapp’s latest data reveals a youth audience unlike any other in South Africa — ambitious, financially upward‑moving, news‑engaged and career‑focused. Brandon de Kock, Director of Storytelling at BrandMapp, unpacks who the Kaya youth really are, how they consume news, what motivates them, and why they represent the next wave of emerging professionals. A Youth Month conversation filled with insight and optimism.
25 Jun 4PM English South Africa Business News · Investing

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