Kaya 959 Ekasinomics

Traditional Trade Outlets Still Shape SA’s FMCG Market

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Traditional trade remains the backbone of South Africa’s retail economy — from spaza shops to street vendors. NIQ’s Lané Klopper explains why these 180,000 outlets matter more than ever as consumers navigate affordability pressures and proximity needs. We unpack shopper behaviour, the role of trust, and why FMCG brands must invest in street‑level visibility to stay competitive.
20 May English South Africa Business

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