Is influencer marketing still worth it? A discussion with Marketing Lecturer, Nombulelo Ntakakazi
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Is influencer marketing still worth it, or just noise in a crowded digital world?
In this episode, we unpack influencer marketing and community building in today's digital landscape. From what it really is and how it has evolved, to whether it still delivers real impact for brands.
We explore the rise of thought leaders and personal brands as influencers, and how they compare to celebrity-driven campaigns. Join Marketing Lecturer Nombulelo Ntakakazi as she breaks down the strategy, the relevance, and the future of influence in a way that challenges assumptions and sparks new thinking.
If you’re in marketing, building a brand, or simply curious about what actually drives attention and trust today, this is a conversation you don’t want to miss.
In this episode, we unpack influencer marketing and community building in today's digital landscape. From what it really is and how it has evolved, to whether it still delivers real impact for brands.
We explore the rise of thought leaders and personal brands as influencers, and how they compare to celebrity-driven campaigns. Join Marketing Lecturer Nombulelo Ntakakazi as she breaks down the strategy, the relevance, and the future of influence in a way that challenges assumptions and sparks new thinking.
If you’re in marketing, building a brand, or simply curious about what actually drives attention and trust today, this is a conversation you don’t want to miss.
