How brands amplify the consumer experience

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Kavir Gangiah – Head: Consumer Experience and Sponsorships, Heineken Beverages
27 Apr 2PM English South Africa Business · News

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[FULL SHOW] The ‘experience economy’: Festivals, pop culture and sponsorship

This evening we explore how events feed into cultural heritage with G&G Goosebump Productions, find out what goes on behind the scenes at festivals with Duma Collective, unpack the use of technology to manage event logistics, security and insurance with Howler, and discover the role brands play with Heineken.
27 Apr 1PM 51 min