EP3 - Scaling Without Losing Your Soul - The Making of Tashas
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In this episode of SA Food Stories, Nicci Robertson sits down with Natasha Sideris, founder of the iconic Tashas restaurant group, for an honest conversation about what it really takes to build a hospitality empire.
Natasha reflects on the early risks behind her first restaurant, from selling family property and borrowing money to working relentless 16-hour days to make the vision work. She shares the philosophy that still guides the brand today, treating every location as if it were a single restaurant and obsessing over the smallest details.
The conversation explores the realities of entrepreneurship, the discipline required to scale without losing standards, and why true success is measured not in valuations but in the people you empower along the way.
Thank you to our episode sponsors FNB Business and Bidfood for bringing this episode to life.
Don't forget to rate, comment and subscribe wherever you get your podcasts.
Natasha reflects on the early risks behind her first restaurant, from selling family property and borrowing money to working relentless 16-hour days to make the vision work. She shares the philosophy that still guides the brand today, treating every location as if it were a single restaurant and obsessing over the smallest details.
The conversation explores the realities of entrepreneurship, the discipline required to scale without losing standards, and why true success is measured not in valuations but in the people you empower along the way.
Thank you to our episode sponsors FNB Business and Bidfood for bringing this episode to life.
Don't forget to rate, comment and subscribe wherever you get your podcasts.
