S03 #178 The Keys of Power Dressing | Natasha Juame and Carina Louw - ERRE Fashion
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Lessons learned from history about power dressing and why it matters.
In this episode, we explore the deeper meaning of power dressing and why what we wear matters far beyond aesthetics. Set against the backdrop of ERRE Fashion, one of South Africa’s leading luxury fashion houses, the conversation unpacks how clothing functions as communication, confidence, and soft power, often before a single word is spoken.
The discussion traces the history of power dressing from ancient civilisations to modern boardrooms, challenging outdated notions that power must look masculine or rigid. Instead, it reframes power dressing as an expression of authenticity, femininity, presence, and self-awareness. The episode also dives into body inclusivity, personal style, sustainability, and the hidden costs of fast fashion, highlighting how intentional design, ethical production, and knowing who you are can transform not only how you look, but how you lead.
At its core, this is a conversation about taking up space, leading audaciously from the inside out, and using clothing as a tool for empowerment rather than conformity.
Host
Carmen Murray
Founder of Conscious LeadHERS, Futurist, Cultural Forecaster, and Transformation Strategist
Guests
Natasha Juame – Co-Founder and Designer at ERRE Fashion
Carina Louw – Co-Founder and Designer at ERRE Fashion
Together, Natasha and Carina are the visionary designers behind ERRE, a South African luxury fashion brand worn by influential women across business, culture, and global stages, and mentored by international fashion houses including Balenciaga.
In this episode, we explore the deeper meaning of power dressing and why what we wear matters far beyond aesthetics. Set against the backdrop of ERRE Fashion, one of South Africa’s leading luxury fashion houses, the conversation unpacks how clothing functions as communication, confidence, and soft power, often before a single word is spoken.
The discussion traces the history of power dressing from ancient civilisations to modern boardrooms, challenging outdated notions that power must look masculine or rigid. Instead, it reframes power dressing as an expression of authenticity, femininity, presence, and self-awareness. The episode also dives into body inclusivity, personal style, sustainability, and the hidden costs of fast fashion, highlighting how intentional design, ethical production, and knowing who you are can transform not only how you look, but how you lead.
At its core, this is a conversation about taking up space, leading audaciously from the inside out, and using clothing as a tool for empowerment rather than conformity.
Host
Carmen Murray
Founder of Conscious LeadHERS, Futurist, Cultural Forecaster, and Transformation Strategist
Guests
Natasha Juame – Co-Founder and Designer at ERRE Fashion
Carina Louw – Co-Founder and Designer at ERRE Fashion
Together, Natasha and Carina are the visionary designers behind ERRE, a South African luxury fashion brand worn by influential women across business, culture, and global stages, and mentored by international fashion houses including Balenciaga.
