The Comms Hub | Episode 5 - When Sh*t Hits The Fan: Crisis Comms 101
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In the world of comms, a crisis isn’t a matter of if — but when.
From social media backlash and reputational scandals to unexpected internal leaks, how your brand responds in the first few hours can determine whether you’re containing the damage or heading into full-blown disaster mode.
In this episode, Lulama Philiso, Communications Head: Reputation Management and Financial PR at Liberty Group South Africa, breaks down how brands can prepare for a crisis, respond with clarity, and recover with integrity.
From social media backlash and reputational scandals to unexpected internal leaks, how your brand responds in the first few hours can determine whether you’re containing the damage or heading into full-blown disaster mode.
In this episode, Lulama Philiso, Communications Head: Reputation Management and Financial PR at Liberty Group South Africa, breaks down how brands can prepare for a crisis, respond with clarity, and recover with integrity.
