EasyEquities Soars: Purple Group More Than Doubles Its Profit

Loading player...
GUEST: Charles Savage – CEO, Purple Group
Purple Group, the fintech powerhouse behind South Africa’s favourite investing platform EasyEquities, has delivered another knockout year more than doubling its profit and growing assets under management to over R80 billion.

In its latest results, the JSE-listed company posted a 121% surge in profit to R78.8 million, with group revenue up 21.5% year-on-year. EasyEquities continues to be the star performer, driving most of the R450 million in revenue and attracting over 1.15 million active investors a 15% jump from last year.

CEO Charles Savage joins Kaya Biz to unpack the story behind the numbers, how EasyEquities has become a gateway for everyday South Africans to invest, why disciplined scaling and community trust remain central to its success, and what’s next as the platform pushes toward new markets and innovations.
12 Nov 2025 3PM English South Africa Business News · Investing

Other recent episodes

Real Salaries Lift — But Households Still Under Pressure

July brought rare relief as nominal net salaries edged up to R21,642 and real salaries improved for the first time in nine months. But with year‑to‑date salary growth at just 1.6% and real earnings still 2.2% below last year, households remain stretched. Elize Kruger breaks down wage trends, inflation dynamics,…
26 Aug 1PM 10 min

Inside Absa’s Tech Leap: AI, Speed & 99.97% Reliability

Absa’s digital transformation is delivering real‑world outcomes: SME account‑opening times have collapsed from two days to under 30 minutes, credit decisioning now takes just four hours, and AI is reshaping customer service, debt review and employee productivity. Johnson Idesoh unpacks how Absa achieved 99.97% availability, boosted Rewards membership by 430,000,…
26 Aug 12PM 15 min

Andile Khumalo on the Truth Behind Entrepreneurship

Entrepreneur and KhumaloCo CEO Andile Khumalo sits down with Gugu to unpack his new book Things I Wish I Knew. A raw, story‑driven look at the real cost of building a business — from cash‑flow panic and leadership pressure to failure, resilience, and personal sacrifice. A powerful conversation for aspiring…
25 Aug 1PM 35 min

Data, Debt & Disruption: How MTN, Vodacom & Telkom Are Really Performing

Telecoms expert Dobek Pater unpacks the operating performance of South Africa’s major telcos during reporting season. We explore MTN’s strong Africa momentum, Vodacom’s diversified growth across Egypt and financial services, and Telkom’s restructuring challenges. A full sector breakdown covering regulation, leadership shifts, revenue paths, risks, and the race for African…
25 Aug 1PM 14 min

Why a US Bond Buyback Shook the World — Bonds 101 with Keenan Moses

RMB trader Keenan Moses joins us for a masterclass in fixed income. We unpack the US Treasury’s surprise bond buyback plan, why it sent global yields swinging, how it spilled into equities, and why the rand and JSE reacted positively. A fun, accessible Bonds 101 for listeners wanting to understand…
25 Aug 12PM 17 min