R30 Billion in Black Friday Sales — But South Africans Are No Longer Buying the Hype
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GUEST: Mathabo Sekhonyana – Marketing Specialist
South Africans are gearing up for another record-breaking Black Friday, but this year, the real story isn’t the sales — it’s the shift in shopper psychology. Despite spending over R30 billion across the country last year, consumers are growing weary of the hype, the gimmicks, and the endless “limited-time” offers.
South Africans are gearing up for another record-breaking Black Friday, but this year, the real story isn’t the sales — it’s the shift in shopper psychology. Despite spending over R30 billion across the country last year, consumers are growing weary of the hype, the gimmicks, and the endless “limited-time” offers.
