Whisky Live and the Business of Whisky in SA.
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GUEST - Ken Varejes - CEO Whisky Live
The global spirits market is valued at over a hundred billion dollars, and at the heart of its premium segment sits whisky. It’s not just a social staple; it's a massive economic engine, driving significant GDP contributions, tourism, and investment both internationally and here in South Africa, which remains one of the world’s most important export markets for Scotch.
To discuss the business behind the barrel and how key events sustain this sector, we’re joined by Ken Varejes, the owner of Whisky Live, South Africa's largest and longest-running whisky festival a crucial platform that connects global brands with the local consumer.
The global spirits market is valued at over a hundred billion dollars, and at the heart of its premium segment sits whisky. It’s not just a social staple; it's a massive economic engine, driving significant GDP contributions, tourism, and investment both internationally and here in South Africa, which remains one of the world’s most important export markets for Scotch.
To discuss the business behind the barrel and how key events sustain this sector, we’re joined by Ken Varejes, the owner of Whisky Live, South Africa's largest and longest-running whisky festival a crucial platform that connects global brands with the local consumer.
