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TCS+ | Samsung unveils significant new safety feature for A-series phones

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Samsung Electronics recently launched the latest line-up of its popular Galaxy A-series of midtier smartphones, with the A26, A36 and A56 replacing the older A25, A35 and A55 models.
One of the most notable new features of the A-series is a curated artificial intelligence module, dubbed Awesome Intelligence, that brings powerful AI features previously exclusive to its top-tier Galaxy S-series phones to its midrange devices for the first time.
Unique to the A-series is a new safety feature called Samsung SOS+, a free-to-use, 24/7 subscription service exclusive to owners of the new Galaxy A56, A36 and A26 devices.
In an emergency situation – and on-demand – the service immediately geolocates the user and sends private security and medical emergency services to their location at the press of a button.
In this episode of TCS+, Justin Hume, vice president for mobile at Samsung Electronics South Africa, tells TechCentral about how SOS+ works in the new Galaxy A-series line-up.
Hume delves into:
• The inspiration behind SOS+ and why Samsung has chosen the A series to pilot the service;
• How the service works and its benefits for A-series smartphone users;
• Why the service is currently limited to users of the A56, A36 and A26 devices and Samsung’s plans for expanded roll-out;
• Key features that set the SOS+ service apart; and
• Why Samsung has chosen Aura as its partner in providing the SOS+ service.
Don’t miss a fascinating discussion!
16 Jul 2025 English South Africa Technology · Business

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