TCS+ | Samsung unveils significant new safety feature for A-series phones

Loading player...
Samsung Electronics recently launched the latest line-up of its popular Galaxy A-series of midtier smartphones, with the A26, A36 and A56 replacing the older A25, A35 and A55 models.
One of the most notable new features of the A-series is a curated artificial intelligence module, dubbed Awesome Intelligence, that brings powerful AI features previously exclusive to its top-tier Galaxy S-series phones to its midrange devices for the first time.
Unique to the A-series is a new safety feature called Samsung SOS+, a free-to-use, 24/7 subscription service exclusive to owners of the new Galaxy A56, A36 and A26 devices.
In an emergency situation – and on-demand – the service immediately geolocates the user and sends private security and medical emergency services to their location at the press of a button.
In this episode of TCS+, Justin Hume, vice president for mobile at Samsung Electronics South Africa, tells TechCentral about how SOS+ works in the new Galaxy A-series line-up.
Hume delves into:
• The inspiration behind SOS+ and why Samsung has chosen the A series to pilot the service;
• How the service works and its benefits for A-series smartphone users;
• Why the service is currently limited to users of the A56, A36 and A26 devices and Samsung’s plans for expanded roll-out;
• Key features that set the SOS+ service apart; and
• Why Samsung has chosen Aura as its partner in providing the SOS+ service.
Don’t miss a fascinating discussion!
16 Jul 2025 English South Africa Technology · Business

Other recent episodes

TCS+ | The retirement decision most South Africans get wrong

What happens to your retirement savings when you leave an employer is one of the most consequential financial decisions most South Africans will make – and one of the most commonly mishandled. In this podcast conversation with Mpho Chitapi, 10X Investments senior investment consultant Michael Rossouw sets out what should…
6 May 55 min

TCS | The Cape Town start-up listening for TB with AI

AI Diagnostics, a Cape Town-based med-tech company that has built an AI-powered stethoscope designed to detect tuberculosis, recently raised R85-million in a pre-series-A funding round. In this episode of the TechCentral Show (TCS), Nkosinathi Ndlovu speaks to the company’s CEO, Braden van Breda, about the funding round and its mission…
4 May 36 min

TCS+ | ‘The ISP for ISPs’: Vox’s shift to wholesale aggregator

Vox, a well-established retail internet service provider is expanding its services to the wholesale market through aggregation. In this episode of TechCentral’s podcast series TCS+, Andre Eksteen, senior product manager for fibre to the business at Vox, discusses the rationale behind this strategy and the services Vox is offering as…
20 Apr 16 min

TCS | Werner Lindemann on how AI is rewriting the infosec rulebook

The pace at which artificial intelligence is reshaping the threat landscape is outstripping the ability of most organisations to defend themselves, with shadow AI, synthetic identity attacks and a looming quantum computing disruption all converging at once. That’s the view of DataGroupIT CEO Werner Lindemann, who joined Duncan McLeod on…
15 Apr 38 min

TCS | Donovan Marsh on AI and the future of filmmaking

Award-winning South African film director Donovan Marsh has pivoted to artificial intelligence filmmaking and believes generative AI tools could fundamentally reshape how movies are made – and who gets to make them. Marsh, whose 30-year career includes directing the Hollywood submarine thriller Hunter Killer starring Gerard Butler and Gary Oldman,…
7 Apr 52 min