Kaya 959 Kaya Biz

The Influence Equation: Why the bravest brands collaborate with creators.

Loading player...
GUEST – Murray Legg, co-founder of Webfluential.



Gone are the days when brands controlled the message. In a world where authenticity and cultural relevance matter more than polished ads, influence is no longer bought, it’s built. Murray introduces us to The Influence Equation: Creative Content + Authentic Connections + Creator Commerce = Sustainable Influence. He also explains why brave brands are winning by co-creating with the very creators who hold the audience’s trust.
14 Jul 2025 4PM English South Africa Business News · Investing

Other recent episodes

Wealth Creation – Investing at Any Age

From TFSAs to retirement annuities, Nedbank’s Vanesha Palani breaks down smart strategies for every life stage. Whether you’re 22 or 62, this episode shows how to start investing, avoid common behavioural traps, and build long‑term financial resilience.
11 May 4PM 14 min

Vodacom’s R167bn Year

From a 22.9% jump in headline earnings to a massive fintech expansion, Vodacom’s FY2026 results signal strong momentum. Group CEO Shameel Joosub unpacks Safaricom consolidation, network investment, rising energy costs, and the next phase of Vision 2030.
11 May 4PM 10 min

Redefine fy revenue up 2.4%, improves outlook

Redefine Properties posted a resilient first half, lifting distributable income and dividends despite sector headwinds. CFO Ntobeko Nyawo explains the numbers behind the performance.
11 May 4PM 14 min

Investment Trends Shaping SA’s Energy Transition

South Africa is emerging as a climate tech hotspot — from CCS to hydrogen, nuclear, and long‑duration storage. Margo‑Ann Werner, an expert in climate innovation and low‑carbon investment, breaks down investor appetite, regulatory gaps, government incentives, and the role of AI in grid optimisation.
11 May 4PM 9 min

Tharisa’s $550m Underground Expansion Leap

With over $850m already invested and another $550m committed, Tharisa is transitioning to a smart, mechanised underground mine that will extend operations for 50+ years. CEO Phoevos Pouroulis discusses the Cementation Africa partnership, job creation, and long‑term value.
11 May 4PM 14 min
All episodes