919 FM The Social Impact Show with Samm Marshall

From Braai Day to Wind Turbines: The PR Maverick Who Plays the Long Game

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How do you turn a braai into a national holiday? Or convince a country to bet on wind energy? Ask Diane Naidoo—the founder of The Alchemist PR and the strategic mind behind some of SA’s most iconic campaigns.

In this Lucky Hustle episode, Diane reveals:
🔹 Why relationships trump press releases (and how she leveraged Robben Island tours into a PR career).
🔹 The 7 pillars of brand reputation (hint: Leadership + Citizenship = SA’s secret sauce).
🔹 Her crisis playbook (used for Sasol’s price-fixing scandal and 2004 elections).
🔹 “ADHD made me a better storyteller”—how getting kicked out of class shaped her hustle.

🎧 Listen now for a masterclass in people-first PR—no fluff, just decades of hard-won wisdom.
26 May English South Africa Business · Non-Profit

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