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[TOP STORY] Global ad spend forecast slashed by $20bn amid economic pressures

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‘Within a lot of businesses, marketing is a discretionary cost and if the business is feeling a little nervousness, if confidence is low, it's one of the first parts of the budget to be cut,’ says Alex Brownsell, head of content at the World Advertising Research Centre.
7 May 2025 8AM English South Africa Business News · Politics

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