The connected brand: advertising in 2025
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The state of advertising and brand building in SA is the focus of this edition of Business Day Spotlight.
Host Mudiwa Gavaza is joined by George Chen, head of strategy at Avatar Agency Group.
Topics of discussion include: the state of advertising in SA in the face growing AI use; the growth of the digital economy and its impact on advertising; challenges faced by creative businesses; and an outlook for the industry.
Business Day Spotlight is a MultimediaLIVE Production.
Host Mudiwa Gavaza is joined by George Chen, head of strategy at Avatar Agency Group.
Topics of discussion include: the state of advertising in SA in the face growing AI use; the growth of the digital economy and its impact on advertising; challenges faced by creative businesses; and an outlook for the industry.
Business Day Spotlight is a MultimediaLIVE Production.