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Why streaming platforms have started live streaming concerts and sports event

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GUEST – Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa

Streaming services’ move into live streaming sports and concerts is a significant shift in the entertainment and media landscape. This strategy has been driven by several factors, reflecting both changing consumer preferences and the evolving nature of content distribution.
21 Jan 2025 1PM English South Africa Business News · Investing

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