What's the Point? | Back to Basics - Louis Raubenheimer (Loyalty Program Expert)

Loading player...
In this episode, Elan sits down with Louis Raubenheimer, an expert on loyalty programs in the South African market, to discuss how loyalty programs are constructed by companies, why some work and others don't.

Engage with us on Instagram @whatsthepointafrica
9 Jan 2020 English South Africa Technology · Performing Arts

Other recent episodes

Portfolio Committee on Communications and Digital Technologies

Yesterday (24 March 2026) South Africa held its first-ever parliamentary roundtable on podcasting. The Portfolio Committee on Communications & Digital Technologies sat down with legislators, regulators, global platforms, and industry voices to begin mapping the future of a sector that's quietly become an island of economic excellence. We took the…
25 Mar 48 min

How did Ai do at creating a podcast? (Jan 2026)

It's early 2026 as we write this and Ai has advanced sufficiently that we can start sharing some interesting podcast-related demonstrations. For this episode, we directed an Ai Agent (can we call them Aigents yet?) to 'scrape' our website and write a script. We then selected two ai-gen voices to…
13 Jan 4 min

IP 101 with Rademeyer Attorneys

In this IP 101 discussion, Jean van Vuuren and Kim Rademeyer explore various aspects of intellectual property, focusing on trademarks, copyright, and their applications in different industries. They begin by addressing the difference between trading names and trademarks, emphasizing that they don't necessarily need to be the same. Jean explains…
26 Feb 2025 22 min

Kingdom Business Podcast with Songezo Soso Mata

For the transformation of unemployed youth. I was 21 years old evangelising around Umtata. Some of the people we met were hungry and I thought buying bread and milk would have helped them more at the time. This incident deeply bothered me and is connected to the scripture in James…
17 Dec 2024 1 min

Memorability the Brain Skills Podcast with Kirti Ranchod

I was 37, already a neurologist for many years, the day my beautiful grandmother forgot how to get home. A home where I spent my happiest childhood days. I knew then that I had to do more to help her, now living with Alzheimer's disease, and more for the people…
17 Dec 2024 1 min