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ABSA CIB: Invested in your story

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GUEST - Viwe Bacela - Head of Marketing:CIB Client Coverage, International and Strategic Projects

KayaBiz host, Gugulethu Mfuphi is joined by Viwe Bacela, the Head of Marketing: CIB Client Coverage, International and Strategic Projects at Absa CIB to chat about their exciting new brand repositioning campaign,‘Invested in your Story.’ We explore how Absa CIB is redefining their approach to banking by focusing on empathy, innovation, and seamless client experiences.

14 Aug 2024 3PM English South Africa Business News · Investing

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