The Human 'X-FACTOR' in AI-Driven Marketing

Artificial Intellegence (AI) has taken the world by storm and we have heard of conversations across industry gatherings and in hushed conference calls where professionals half-joked about AI potentially rendering traditional skills redundant.

Wandile Mazibuko spoke to Jhene Nel; Divisional Head of Sales at Webfluential, who says that AI wasn’t here to replace us but it is here to enhance our capabilities and extend our reach.