This site requires JavaScript to be enabled. Please enable JavaScript in your browser settings, or upgrade to a modern browser.

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Loading player...

The first of our exclusive #BizTrends2024 interviews is with Retroviral founder and chief creative officer, Mike Sharman. In this interview, Sharman chats to Bizcommunity Marketing & Media editor, Danette Breitenbach on the trends he sees will be relevant in 2024, from earned virality to purposeful purpose.

10 Jan 2024 English South Africa Business News · Marketing

Other recent episodes

The Lead Creative | Marketing Leaders from Investec and Nando's On AI in Marketing, Brand Building and Culture

CMOs are under pressure to move faster with AI while keeping brands clear and distinctive. In this episode of Marketers’ Brief, Abey Mokgwatsane, CMO of Investec, and Jessica Wheeler, Chief Brand and Customer Officer at Nando’s, unpack how they are navigating this tension. They explore brand discipline, cultural relevance and…

19 Mar 59 min

#RAPTBizTrendsTV | The Culture Foundry's Luke van der Spuy: When Gen Z decides you're not cool anymore

In this episode of #BizTrendsTV, The Culture Foundry's Luke van der Spuy, looks at what happens when Gen Z decides you're not cool anymore... Generation Z is getting older and ageing out of novelty. At the same time, technology is shaping brands' relationships with customers. In this episode, we explore…

3 Mar 36 min

The Lead Creative | Client agency partnerships that deliver

In this episode of The Lead Creative, we spotlight client agency partnerships that deliver with Nomfundo Ndlangisa, head of Stellenbosch Business School and Pareen Shah, head of data and analytics at Rogerwilco.

20 Feb 52 min

#RAPTBizTrendsTV | Kabelo Makwane: Collaboration between Africa and international tech giants

In the first episode of RAPT BizTrendsTV 2026, Google's country director, Kabelo Makwane, explains how Google and Africa can work together to solve real problems... There is a level of suspicion from governments and individuals in Africa about working with large international organisations such as Google. But organisations like Google…

13 Jan 37 min

#RAPT BizTrendsTV | Bronwyn Williams: The Headline Act

In the final RAPT BizTrendsTV episode of the year, we turn the tables on trends, as host Bronwyn Williams moves from host to guest... A global keynote speaker and media commentator on future trends and economic trajectories, columnist and author, William's credentials include qualifications in Marketing Management, Economics, Foresight, Future…

9 Dec 2025 27 min

All episodes