INSIDE YOUR BUSINESS – Telling your story and positioning your brand in Africa
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GUEST –Thuli Phiri, the founder and managing director of The African Storyteller
Africa is a fast-growing market offering unlimited growth prospects for its local and international investors. In the last decade, the continent has seen an improvement in the number of investors making Africa their next investment bet. What are the basic considerations foreign investors should take into account in positioning their brands in Africa?
Africa is a fast-growing market offering unlimited growth prospects for its local and international investors. In the last decade, the continent has seen an improvement in the number of investors making Africa their next investment bet. What are the basic considerations foreign investors should take into account in positioning their brands in Africa?
