Baird Media Let's Talk Content Marketing with Baird Media

S1E9: Frederika Fourie

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Are you looking for a way to reach your target audience, build trust and credibility, and generate leads and sales?
If so, you need to learn about content marketing!
In this podcast, Frederika Fourie, a content marketing specialist, shares her insights on how to create and distribute valuable, relevant, and consistent content to attract and retain your target audience.
She also discusses the different types of content marketing, such as blog posts, infographics, videos, and podcasts, and how to choose the right type of content for your specific audience and goal.
So if you're ready to learn more about content marketing, listen to this podcast!

00:00 - Introductions and overview of the topic of content marketing.
02:30 - Definition of content marketing and its benefits.
06:00 - Discussion of the different types of content marketing.
10:00 - Importance of evergreen content and content pillars.
14:00 - Repurposing content and how to do it effectively.
18:00 -Podcasting as a content marketing tool.
22:00 - Tips for small businesses using content marketing.
26:00 - Conclusion and call to action.
31 Jan 2023 English South Africa Marketing

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