Loyalty and rewards no longer a luxury, says Sanlam
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Loyalty and rewards as a way to gain and keep customers for SA businesses is the focus in this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Andre Fredericks, chief executive of loyalty and rewards at Sanlam Life and Savings.
Topics of discussion include: importance of loyalty and rewards in SA; the size and usage by consumers; data gained from such programs; and how to successfully implement and structure a loyalty program.
Business Day Spotlight is a TimesLIVE Production.
Our host Mudiwa Gavaza is joined by Andre Fredericks, chief executive of loyalty and rewards at Sanlam Life and Savings.
Topics of discussion include: importance of loyalty and rewards in SA; the size and usage by consumers; data gained from such programs; and how to successfully implement and structure a loyalty program.
Business Day Spotlight is a TimesLIVE Production.
