A look into the business of billboards in SA.
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As we all know by now, the traditional billboard has evolved, and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape.Around seven years ago there were only two or three media owners in South Africa that had constructed digital billboards, and as a result they could largely dictate pricing. At the time, the billboard industry in SA was in the early stages of transformation following the rapid uptake and expansion of Digital Out-of-Home (DOOH) globally. Host of KAYABiz, Gugulethu Mfuphi
