The Value Of Loyalty Programmes In A Recovering Economy’s Retail Industry
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Janet Booysen - Marketing Head at Builders
Inflation and interest rate hikes have led to price taking precedence over brand for many shoppers. The challenge posed to retailers in a struggling economy with cash strapped customers would be how to acquire new customers and how to retain existing customers. In this context loyalty programs take on greater importance—but brands must put value and ease of use front and center to retain existing customers and boost purchase frequency.
Builders has recently launched its Builders PRO benefits programme aimed the mid-tier tradesman segment of small businesses in the plumbing, construction and DIY space to help cash trade customers by offering valuable benefits and incentives for all transactions they make through Builders. This is just one of the innovative ways in which brand can bring value to customers through relevant solutions for their businesses.
Builders to unpack how it is working to meet consumers’ changing expectations through loyalty programs during economic turmoil?
Inflation and interest rate hikes have led to price taking precedence over brand for many shoppers. The challenge posed to retailers in a struggling economy with cash strapped customers would be how to acquire new customers and how to retain existing customers. In this context loyalty programs take on greater importance—but brands must put value and ease of use front and center to retain existing customers and boost purchase frequency.
Builders has recently launched its Builders PRO benefits programme aimed the mid-tier tradesman segment of small businesses in the plumbing, construction and DIY space to help cash trade customers by offering valuable benefits and incentives for all transactions they make through Builders. This is just one of the innovative ways in which brand can bring value to customers through relevant solutions for their businesses.
Builders to unpack how it is working to meet consumers’ changing expectations through loyalty programs during economic turmoil?
