In a new episode of Oh That Word, Graham and Megan are joined from the UK by Dan Calladine, Head of Media Futures at Dentsu International. With a title like that Dan is the perfect person to discuss the phrase and concept of Future-proofing.
In this episode of Oh That Word, we're joined by Mark Ritson, brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He also finds time to run the Marketing Week Mini…
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