EP68: Twitter on the Move 2022 with Larina Glorioso Erasmus

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Our guest this week is Larina Glorioso Erasmus, Sales Manager for Twitter talking to us about the latest buzz around Elon Musk and the recent purpose of Twitter for a whooping R44bn and what this means for the future of Twitter. Twitter recently conducted research on Cultural trends recently and several trends which affect us globally:

1) Well-being

2) Creator Culture

3) Everyday wonder

4) One Planet and sustainability

5) Techlife

6) My identity

We touch on the cancel culture, employee advocates, new product solutions and opportunities for brands to play in this space.

Listen now and don’t forget to share this podcast.

4 May 2022 English South Africa Marketing

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