Local Shopping Trends In The Past 20 Months

BASES, a NielsenIQ business, announced the South Africa winners of the highly anticipated “BASES Top Breakthrough Innovations” 2021 awards. The awards highlight some of the most successful and well-received consumer product innovations in South Africa. NielsenIQ BASES is a leader in helping companies build brands through innovation, renovation, strategy, and go-to-market optimisation, and is a trusted partner globally, and across industries. Esti Prinsloo, Nielseniq Bases Director Of Sub-Saharan Africa gives us more insight into the latest trends in local shopping.