Loeries CEO on how to keep your brand alive in a pandemic
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The state of brand communication and creative sector is the focus in this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Preetesh Sewraj, CEO of the Loeries.
Topics of discussion include: the state of brand communication during the Covid-19 pandemic; the impact of the pandemic and lockdowns on revenues for creative businesses; the difference between “push” and “pull” communication; ways in which organisations can create effective messaging around Covid-19 vaccinations; the contribution of the creative sector to SA’s economy; and highlights from this year’s Loeries awards.
Our host Mudiwa Gavaza is joined by Preetesh Sewraj, CEO of the Loeries.
Topics of discussion include: the state of brand communication during the Covid-19 pandemic; the impact of the pandemic and lockdowns on revenues for creative businesses; the difference between “push” and “pull” communication; ways in which organisations can create effective messaging around Covid-19 vaccinations; the contribution of the creative sector to SA’s economy; and highlights from this year’s Loeries awards.
